Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire


How a family-run business from humble Bikaner transformed Haldiram into a global, much-loved brand

In the early twentieth century, a young man, Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has revenue much greater than that of McDonald’s and Domino’s combined.
In Bhujia Barons, Pavitra Kumar tells the riveting story of the Agarwal family in its entirety—a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this home-grown label, now one of the most-recognized Indian brands in the world.
The Haldiram’s story is not an average business story—it’s chock-full of family drama, with court cases, jealousy-fuelled regional expansion, a decades-old trademark battle, and a closely guarded family secret of the famous bhujia. Fast-paced and captivating, this book provides a delicious look into family business dynamics and the Indian way of doing business.

General information

  • The author associated with Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is Pavitra Kumar.
  • The EISBN for Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is 9789386057730. Electronic ISBN number for digital books.
  • The format for Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is Kindle eBook.
  • The language for Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is English.
  • Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is a Kindle Edition.
  • The number of pages for Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire are 256.
  • Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is grouped in eBooks group of products.
  • The publication date for Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is 2016-08-01.
  • The manufacturer for Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is Portfolio.
  • The release date for Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is 2016-08-01.
  • The producer for Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is Portfolio.
  • The sales rank for Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire is 762.

AuthorPavitra Kumar
BindingKindle Edition
EISBN9789386057730
FormatKindle eBook
LanguageEnglish
Language TypePublished
Number Of Pages256
Product GroupeBooks
Publication Date2016-08-01
PublisherPortfolio
Release Date2016-08-01
StudioPortfolio
Sales Rank762
Product Details ▾
List Price: INR 190.00
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