One Great Shoe (Kindle Single)

The last American company to truly compete with Nike in the billion-dollar basketball sneaker market was And1, a rags-to-riches enterprise founded by three friends in Philadelphia who used grassroots marketing and an audacious approach to connect with young consumers. That was nearly 20 years ago. Can And1 possibly catch lightning in a bottle again? Zach Schonbrun inspects the rise, fall, and current relaunch of one of the most fascinating American brands of the 1990s, led by Cape Capener, an eccentric executive enchanted by the pursuit of simply developing "one great shoe." With it, Schonbrun peels back the curtain on "sneakerhead" culture, this country's haywire enthrallment with basketball shoes, and how a company like And1 can hope to compete again in a $4.5 billion industry.

Zach Schonbrun is a freelancer writer based in New York who contributes regularly to the sports section of the New York Times. His work has also appeared in ESPN the Magazine, Newsday, the Washington Post and Yahoo! Sports.

Cover design by Adil Dara.

General information

  • The author associated with One Great Shoe (Kindle Single) is Zach Schonbrun.
  • The format for One Great Shoe (Kindle Single) is Kindle eBook.
  • The language for One Great Shoe (Kindle Single) is English.
  • One Great Shoe (Kindle Single) is a Kindle Edition.
  • The number of pages for One Great Shoe (Kindle Single) are 37.
  • One Great Shoe (Kindle Single) is grouped in eBooks group of products.
  • The publication date for One Great Shoe (Kindle Single) is 2015-01-29.
  • The release date for One Great Shoe (Kindle Single) is 2015-01-29.
  • The sales rank for One Great Shoe (Kindle Single) is 242565.

AuthorZach Schonbrun
BindingKindle Edition
FormatKindle eBook
Language TypePublished
Number Of Pages37
Product GroupeBooks
Publication Date2015-01-29
Release Date2015-01-29
Sales Rank242565
Product Details ▾
List Price: INR 217.12
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